Restaurant Viral Launch
Restaurant Viral Launch
Viral Social Media Strategy
The Challenge: A new burger joint, "The Cheesy Bite," was opening in a competitive food street. They needed hype before their opening day to ensure they didn't have an empty restaurant.
Our Solution: Two weeks before launch, we started a viral contest: "Tag 3 friends and win free burgers for a year." We collaborated with 5 local food bloggers to create teaser reels. Result: The campaign reached 50,000 local people organically. On opening day, there was a queue outside the door before the shutters even went up.
Project Info
Category
Social Media Management
Location:
Lahore, Pakistan
Platform
TikTok & Instagram
Dated:
14-Jan-2024
Client:
The Cheesy Bite