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Restaurant Viral Launch

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Restaurant Viral Launch

Viral Social Media Strategy

The Challenge: A new burger joint, "The Cheesy Bite," was opening in a competitive food street. They needed hype before their opening day to ensure they didn't have an empty restaurant.

Our Solution: Two weeks before launch, we started a viral contest: "Tag 3 friends and win free burgers for a year." We collaborated with 5 local food bloggers to create teaser reels. Result: The campaign reached 50,000 local people organically. On opening day, there was a queue outside the door before the shutters even went up.

Project Info

Category

Social Media Management

Location:

Lahore, Pakistan

Platform

TikTok & Instagram

Dated:

14-Jan-2024

Client:

The Cheesy Bite

contact@abizglobalservices.com