Mobile Game App Installs

Mobile Game App Installs

Google Ads for Mobile Game

The Challenge: An indie game developer launched a new puzzle game but had zero downloads. With millions of apps on the Play Store, they needed visibility instantly to rank on the charts.

Our Solution: We executed a Google Universal App Campaign (UAC). We focused on short, 15-second gameplay videos as ads. By optimizing for "Cost Per Install" (CPI), we targeted users likely to play long-term. Result: The game crossed 10,000+ installs in the first month at a cost of just $0.20 per install.