SaaS B2B Lead Gen
SaaS B2B Lead Gen
LinkedIn B2B Outreach Strategy
The Challenge: A B2B software company selling "HR Management Tools" couldn't find clients on Facebook or Instagram. They needed to talk directly to CEOs and HR Managers of big companies.
Our Solution: We shifted focus to LinkedIn. We optimized their company profile and ran "Lead Gen Ads" targeting job titles like 'HR Director' and 'Founder'. We also published whitepapers and case studies to build authority. Result: Secured 35 qualified demos with corporate clients within 45 days.
Project Info
Category
B2B Marketing
Location:
Toronto, Canada
Platform
LinkedIn Ads
Dated:
10-Mar-2024
Client:
PeopleFirst HR